As a creative connoisseur, I help build brands through creating and developing harmonious relationships. I have over a decade of experience in brand management, strategic marketing, and content creation, particularly purpose-driven copywriting. I also have extensive experience in managing annual integrated marketing plans and numerous communications initiatives such as managing websites and developing engaging social media content. Over the years, I’ve been fortunate to have managed successful, award-winning national marketing campaigns to raise brand awareness.
I am passionate about diversity and inclusion, and believe it is necessary for brands to thrive. I also volunteer for a local a non-profit animal rescue group based in Toronto, Stray to Play, where I focus on copywriting for web, email, and social content. Fostering dogs has changed my life and so far, I’ve helped a few furry little pals successfully transition to their forever homes.
I’ve been known to the make occasional TV appearance discussing interests like style and pop culture. And there is nothing I love more than play dates with my niece where we design glamourous Barbie dresses.