When I was in New York recently I went to this fashion seminar put on by Fashionista and Rebecca Minkoff spoke about her hugely successful – and growing – line. Originally specializing in handbags, Rebecca and her brother (also her business manager) talked about how they’re expanding her brand to be a complete lifestyle collection including clothing, shoes, jeans, sunglasses and jewelry. Much like her handbags, all the items are well priced. I’m especially into the jewelry collection. There are some cool pieces that are sure to sell well. Made up of various metallics (silver, gold, rose gold,) studs, glitter, spikes, enamel, leather and vibrant colours, the designs are fun with a bit of a rock and roll vibe. The pieces also look hip when layered. Pile them on! Check out the whole jewelry collection here.
At the same seminar, Zac Posen also spoke and wisely said that the customer is the ultimate muse. And I’m sure this is true for Rebecca. She understands her customer and you can tell she designs with them in mind (think young-ish, hip, cool style but not over the top or super obvious). She’s also opening her first boutique in Soho this fall. I took at peak at the space recently and it’s going to be a super chic spot. Looking forward to checking it out next time I’m in NYC.
Make sure to watch the video below of fashion blogger Leandra Medine from the The Man Repeller having fun with the spring jewelry collection. She definitely represents the vibe Rebecca is going for.
Casey Wagar 